Facebook Advertising Objectives You Should Know About Before Creating Your First Ad Campaign

Choosing an advertising objective is essential when creating a Facebook ad campaign. The objective refers to your overall goal – what you want people to do when they see your ads. Facebook will vary the targeting and optimisation of your ads accordingly, so choosing the right objective is crucial. Before creating your first ad campaign, […]

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PPC Advertising: Minimal spend, maximal ROI!

Are you struggling to grow your online business? Not achieving an adequate return on investment (ROI) for your marketing spend? Then perhaps it’s time to rethink your digital marketing strategy. Each day, Google processes around 3.5 billion searches (http://www.internetlivestats.com/google-search-statistics/), while Facebook has over 1.28 million users logging on to its news feed, with the average […]

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Winning Customers: 5 Incredible Ways to Incorporate Emotional Marketing into Your Facebook Ads

Facebook Ads or advertising is vast. So are the players in it. Millions of businesses reach out to their customers via Facebook advertising. Though this is a fierce competition on a single platform, you need to be sure that you win the game easily rather than making heavy investments in Facebook ads without getting any […]

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How to Devise a Facebook Marketing Strategy for Your Business

With businesses growing at an alarming speed, the need for having a Facebook marketing strategy is becoming critical. That’s because brands are utilizing all available social media platforms to reach their target audience – including Facebook. However, the challenge is to devise a Facebook marketing strategy that perfectly aligns with your business goals. Inability to […]

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Facebook Promoted Posts: A Summary

Regardless of how many Likes your Business’s Facebook page has attracted, not everyone sees everything that you publish. ​While a lot of business owners are operating on that old understanding, the development and progression of Facebooks algorithms means that is just no longer the case. This change is primarily because Facebook have limited the impact […]

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