What are your online marketing habits in 2018?

What are your online marketing habits in 2018?

Today its the last day of 2017 as I write this article.  Many people are thinking about new years goals.  Some are thinking about a new body, others a new partner, others yet are focussing on a financial goal.  Maybe you have all 3.  Today I want to talk to you about online marketing habits.

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Five Ways a Paid Facebook Ad Strategy Can Support Your Non-Profit

Five Ways a Paid Facebook Ad Strategy Can Support Your Non-Profit

Non-profits face a unique challenge in the market compared with traditional for-profit enterprises – the need to stay relevant while not being able to truly reinvent themselves. A focused non-profit may rise to the forefront of the public mind during key times of the year, for instance, food pantries and Christmas, and then see a marked decrease in donations due to the time of year and competing organizations.

The solution to this problem is to artificially increase awareness during off-peak seasons through the use of advertisements. Facebook offers non-profits from around the world the ability to create highly focused advertisements that can help you increase awareness and donations among a target audience for a fraction of the cost of traditional advertising.

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Don’t Have Time For Marketing? Apply These Tips to Your Nonprofit’s Strategy

Don’t Have Time For Marketing? Apply These Tips to Your Nonprofit’s Strategy

Are you feeling stretched thin with your marketing strategy? According to a 2016 study on Nonprofit Content Marketing Trends, the average nonprofit organization uses twelve content marketing tactics to reach the audience. There are so many channels you can use for communication – and when your audience is divided you have to reach them whether they are at the computer, at the mailbox, or browsing Google.

Use these tips to tighten up the marketing strategy you have in place for your nonprofit.

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5 Mistakes Businesses Often Make While Using Facebook Advertising (And How to Avoid Them)

5 Mistakes Businesses Often Make While Using Facebook Advertising (And How to Avoid Them)

Over 1 billion people use Facebook daily, and 2 million businesses are already using Facebook advertising.

So if someone says “Facebook is one of the best advertising platforms for reaching a huge portion of your target audience” – don’t be surprised.

However, businesses stepping into Facebook advertising for the first time often come across a common challenge: inability to drive sales from the platform that still looks new to them.

Are you one of those who hasn’t had any return from your Facebook ads?

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